Our Story Starts With Wanting More. More Often.
In a world that’s told us to earn our indulgence, Denada says:
Have it. Enjoy it. Feel good about it.
Born in Fremantle, Western Australia, Denada was founded by three friends who were done choosing between healthy choices and treating ourselves. We make ice cream that gives you the freedom to indulge, with products that are unapologetically delicious AND bettter for you.
It's everything ice cream should be - thick, creamy, full-flavoured - just smarter.
No added sugar. Low carb. Reduced calories. Naturally sweet.
Because when indulgence feels good, life tastes better.
Denada. You're welcome.
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It started simple: three friends, one craving, zero options.
It was 2018 and everything “healthy” tasted like homework. Everything indulgent came with regret.
So our pastry chef co-founder worked tirelessly on an ice cream that had both indulgence and intention.
We kept the creaminess, the big scoops, the choc-coatings, the “just one more spoonful” energy. We dropped the sugar, ditched the guilt and disrupted frozen desserts in Australia.
Today, we craft ideas in our Freo HQ and those ideas end up in tubs, on pops and as bars that bring a burst of colour to freezers across Coles, Woolworths and independent stores nationwide.
Denada is still proudly made locally, churned with love for anyone who believes dessert should lift you up, not weigh you down.
Our scoops
of truth
We churned restraint into every recipe, so you don’t have to show any.
No added sugar
Sweet without the drama.
Low Carb
Indulgence that doesn't spike.
Naturally Sweet
Xylitol and naturally derived sweetness only. No fakery.
Aussie Made
Crafted in Freo, churned in Queensland. Check, check mate!
Flavour First
Because if it doesn’t taste amazing, what’s the point?